I ruvv rou

In the card shop I noticed what has to be the most singly obscure niche market ever:

To my dog
Happy Valentine's Day

To. My. Dog.

I'm amazed that there is enough of a demand out there for a card company to even consider making a 'To my dog' card. I mean, we all get lonely, but how starved for affection do you need to be to send a Valentine's card to something that can't even read, least alone understand the whole concept of Valentine's day and greeting cards?

Is it regional phenomenon? Is the Concrete Kingdom of Swindon blessed with a large proportion of literate dogs? If so why haven't we exploited them for a quick buck? Maybe it's a nation-wide thing, and there's an army of the clever canines waiting to take over as soon as they feel unloved, and the card-sending is the only way of forestalling the inevitable uprising.

Or, maybe, it's just more exploitation of the desperate and lonely.

#

And no, I didn't get any cards this year.

Next year I'm getting a dog.